In the 'olden days' when everything was in black and white, the only place a driving instructor could advertise was in the local paper or the yellow pages, both of which are all but extinct these days. Luckily after over 25 years of teaching I'm in a position to not need to advertise any more, but it doesn't do any harm to get your name 'out there', so I have occasionally offered a few 'half price vouchers' via my friends at Yorkshire Coast Radio. My latest batch of 5 vouchers went on sale at 8am this morning (Thursday) and had sold out by lunchtime which is great news and shows that there is a demand for such things. The vouchers get 5 new learners on the road at a reduced price but just as importantly get me some extra exposure on-line, on air and also some great free advertising on the Yorkshire Coast Radio website as we head into what is traditionally a quiet time of year. It's a very different world to the one I started in back in 1988 with a 8x1 classified advert in the Top Trader each week, but you have to move with the times. Looking forward to welcoming my 5 new students and the journey to making them into safe drivers.
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These are the musings of Kevin Jewison ADI owner of this driving school and website.